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One of our talented consultants

Roy Selbach

Digital Transformation, Marketing Automation, Digital Marketing

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IMG_5146-2-bw

Roy Selbach

Digital Transformation, Marketing Automation, Digital Marketing

about me

Roy Selbach is the Co-Founder & CEO at EOI Digital. Innovation is key! While most successful traditional companies are not focussed on the latest digital trends, small scalable & entrepreneurial companies are taking the lead in the latest digital innovations. This leaves the large-scale companies far behind on their digital maturity level. Transforming your business towards the new digital era can be the life-saving solution.

Roy puts his knowledge from large scale companies into play to help those companies in need. Whether it’s on the operational aspect or on high-level strategy; digital transformation is a necessity.

#innovation #digitaltransformation #digitalmarketing #marketingautomation
#customerjourney #paidadvertisement #marketingmanagement

More about me

work experience

  • EOI Digital: CEO & Co-Founder, 2018 - Present
  • Magnitude Construction: Marketing Director, 2017-2018
  • MCS Solutions: Digital Transformation Consultant, 2016-2017
  • Vistaprint BV: Digital Marketing, 2013-2016
  • Nyenrode Business University: Digital Marketing Specialist, 2012-2013
  • Malaysia Airlines: Digital Marketer, 2011-2012
  • MyNews.com: Brand & Design Manager, 2010-2011

education & skills

  • Master of Science (MSc) Strategic Communication, University of Antwerp - 2014-2016
  • Master of Business Administration (MBA) Chinese Business & Languages - 2011-2012
  • Bachelor Communication & Media Studies (Bcomm) Brand & Design Management - 2008-2012
References
Some things I love to share

Hertz Sued Accenture Over Website—Why Web Development Is Important

Hertz, an American car rental company, sued Accenture for $32million worth of damages in web development services. Hertz called the website as ‘defective’ and ‘vulnerable’, as reported by The Register, saying that the website development company costed them millions and millions over additional charges to complete the project. The car

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A Comprehensive Guide to Lean Market Validation

Everyday, there's someone trying to build their startup. Majority of those don't end up successful. Many of which waste so much time creating products people don't actually use. These people created items that looked great and worked well but it didn't work out. Why? This is what happens when you

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Bounding Curves and Continuous Token Models

Token Economics/Token Engineering have been around as it goes through the system of economics based on blockchain technology. Every blockchain platform and application is involved with its own token economic model. Generally, there is an assumption where majority of token economic models are based in: people act upon incentives. This

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